Splenda: The Real Scoop
Q: Is Splenda all-natural?
A: No. The final product contains absolutely no elements of natural sugar. Splenda is manufactured in a chemical plant, not in a sugar cane or sugar beet field. It is an artificial chemical sweetener devised by adding three chlorine atoms to a sugar molecule; it is a […]
Splenda Manufacturer Sued
“Think sugar, say Splenda.” That’s Splenda’s advertising slogan. Apparently it’s quite catchy, as Splenda has captured a full 50 percent of the $1 billion artificial sweetener market in the U.S. And that has other market leaders NutraSweet and Equal steaming mad.
Merisant, the manufacturer of NutraSweet and Equal, along with the […]
Dangers of Splenda
With the rising popularity of low carbohydrate diets, and increase in sales of sugar-free foods and drinks, is it any wonder that the market for sugar substitutes is becoming more and more competitive? Products such as NutraSweet, Equal, and Sweet’N Low have been on the shelves for years, even though it is widely known […]
Splenda: Myth vs. Reality
Myth: Splenda is a form of natural sugar that’s calorie-free.
Reality: Johnson & Johnson, manufacturers of Splenda, have tried their hardest to equate Splenda with sugar through marketing efforts–and they’ve done a darn good job. Their slogan is “Think sugar, say Splenda.” And they claim that “Splenda is made from sugar, so […]