Those who drink diet sodas will tell you that having their no calorie soda is one of the best parts about their day. Many are faithful to their favorite brands and will defend their choice of Diet Pepsi or Diet Coke to the grave. However, a new company called Zevia has developed a line of diet beverages they are hoping will cause Diet Pepsi and Coke fans to switch their loyalties.
One of the founders of Zevia, Ian Eisenberg, says that drinking just one can will make you want to switch over. The caffeine in a can of Zevia is 45 milligrams, which is similar to other diet beverages. You might be wondering what is so great about Zevia that it would cause you to say goodbye to your old favorite diet drink. The answer is that it is an all natural, calorie free soft drink. It is sweetened with stevia, instead of some artificial sweetener, and it is available in four flavors.
Stevia is an exotic herb that grows in the rain forest in Central and South America as well as Asia and it has slowly but surely made its way into the minds of Americans who are concerned about what they put into their bodies. The taste of stevia is significantly sweeter than refined sugar, and it is similar to honeysuckle.
Of course, the competition for a sweetener is tough when you have to go up against the likes of refined sugar and other popular artificial sweeteners like Splenda, Sweet’N Low, and Equal. In general, consumers know sugar can add to your waistline and the other sweeteners are not natural and simply not healthy for you. Nevertheless, the public still love their sodas and were dying for an all natural diet soda that had no chemicals at all.
The three founders of Zevia learned about stevia from a friend who was a health nut and the three determined to start a soda company using stevia. A flavor artist was hired to come up with a formula that would create a tasty soda and not have a licorice like aftertaste. Many people drink Diet Coke and Diet Pepsi simply because there are not many other options. However, Zevia could be a great new option and it is all natural. It is more expensive than the popular brands, but the company is receiving many orders every day for the all natural diet soda.
Apparently, many of the individuals who have switched to Zevia feel it’s a wonderful choice. They have sent hundreds of fan emails to the founders singing the praises of this no calorie beverage.
Stevia has been used by people in Brazil and Paraguay for many years to sweeten their tea and Japan has used it since the 1970s in foods. The FDA, however, has not allowed US companies to use stevia in food products. Many fans of stevia believe that the FDA has banned stevia because they are catering to the artificial sweetener industry.
Zevia is sold as a dietary supplement, rather than a traditional soft drink, because the FDA has little control over this. There have not been significant studies of stevia and how it affects people. The few studies that have been conducted have focused on what large doses do to rats.
Of course, Zevia is not in a league of its own for long. Both Coke and Pepsi have devised stevia-based formulas to begin making their own lines of diet beverages. The companies are waiting on approval to use it in soft drinks, but in the meantime, both are finding ways to use their concoctions in the US market.
There are roughly 900 stores across the nation that sell Zevia and it is available online too. Zevia is sold beside other colas, however it cannot claim to be a soda or disclose nutritional information. Even though it’s classified as a dietary supplement, not a food product. The restrictions mean that Zevia cannot claim to be a soft drink and cannot declare zero calories. Thus, a Zevia can says, “A dietary supplement is not permitted to disclose the amount of calories, carbs, fat, when there is zero. For that reason, Zevia does not disclose them.”